Website Design and Development East London, Graphic Design Company East London, Branding Companies in East London

What Can a Professional Web Designer Do That I Can’t?

That is a concern lots of people ask themselves and with all the tools, templates, and websites promoting these services the concern is now more present than ever. And the truth is that many individuals attempt and put a lot of hours into this procedure simply to quit at the end.

The answer is simple:

The Internet today is the most active and evolving place that has actually ever existed. Updates are constantly made, new innovations come out daily, new innovators develop new things every day and new patterns seems to appear out of nowhere. If you don’t have somebody who is constantly associated with this 100% of their time, it is almost difficult to get a headstart with all this info, tendencies, and ideas.

Besides that, you also need to handle a great deal of other relatively unassociated issues, however that can have a deep effect on your website future. You can make a stunning website that works really inadequately with the online search engine so no-one can find you on Google or Bing. Without being able to analyze the code of your website from a web designer perspective you will never understand what failed.

You can also make a website that looks excellent on your computer just to find out that it looks awful in mobile phones or that it’s not mobile-friendly at all and is missing out on in more than a 3rd of the traffic that any other functional website may have.

After all that you’ll likewise need to understand that what looks terrific to you may not look so great or even ‘ok’ to your visitors and future clients.

If you truly wish to tackle your own website you’ll require to put a lot of time on finding out how to code, languages to utilize, codes to implement and a great deal of marketing coding and application.

At this point you could ask yourself, what will sell much better, a professional and colorful pamphlet or a leaflet done by yourself at home?

What to do then?

If you are a person with a lot of time in your hands and truly wish to learn I’ll anticipate you to do your own site. Get some research studies on photoshop, web coding, and online advertising and give it a try. When you do all this, you’ll require to study a bit more, find out a couple of more things and do it again or make what you had better. You might understand somebody who will ask you to do the same for them and.there you go, more practice on top of practice and eventually you will end up being a web designer and you can even make a living out of it.

If you don’t have the time and energy to tackle this problem head on and your focus is in your company instead of making things yourself, then you need to leave it to a professional. We will guarantee 100% our styles and we will not stop until you love it 100%. Our reputation is on the line.

What about Wix and Squarespace and Homestead?

Well, while Wix and Squarespace and Homestead are options with pre-made design templates that will certainly assist you begin your experience, we’re sorry to tell you that it is not as easy as they state in their advertisement projects and you will not have the very same outcomes they said you would have.

And why not? It is apparent that these companies will make it all very easy for anyone with really little experience to have their own site, however it ends there. The SEO you can make over those sites is extremely restricted and likewise you require to know that internally, as you have based your site on a design template, there will be literally countless other websites looking and behaving precisely as yours, and Google does not like that, they put a lot of weight into imagination and individuality and the reality is they will not see that on a website made from a template.

Ok, so what to do next?

It will all depend on what you are planning to create and how much time you’d like to spend on it. Contact New Perspective Studio for Website Design and Development East London to discuss your project and get it done professionally.

web design

5 Important Rules In Web Design

When it pertains to website design, additional attention ought to be paid to every minute detail to make sure it performs efficiently to serve its function. Here are seven important general rules to observe to make sure your site performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you get to a website. They typically have an extremely stunning image with words like “welcome” or “click here to go into”. In fact, they are simply that– pretty vases without any real function. Do not let your visitors have a reason to click the “back” button! Provide the value of your site upfront without the splash page.

2) Do not utilize extreme banner ads

Even the least net savvy people have trained themselves to neglect banner advertisements so you will be wasting important website property. Instead, supply more valuable content and weave appropriate affiliate links into your material, and let your visitors feel that they wish to purchase instead of being pressed to purchase.

3) Have an easy and clear navigation

You have to supply an easy and very straightforward navigation menu so that even a child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to browse, they will leave your site.

4) Have a clear sign of where the user is

When visitors are deeply engrossed in searching your website, you will want to make certain they understand which part of the site they remain in at that moment. That way, they will be able to search for appropriate information or browse to any area of the site quickly. Do not puzzle your visitors because confusion implies “desert ship”!

5) Avoid utilizing audio on your site

If your visitor is going to stay a long time at your site, reading your material, you will want to make certain they’re not irritated by some audio looping on and on your website. If you insist on adding audio, make sure they have some control over it– volume or silencing controls would work fine.

Web Hosting South Africa

Different Types Of Web Hosting and Domain Names

Over the past few years, web server technology– similar to everything else related to computers– has made amazing strides. Hosting companies have actually utilized all of these advances to develop a brand-new type of web server platform, usually called cloud hosting.

” That’s excellent,” you bemusedly say, “but what is cloud hosting?” A succinct description is that cloud hosting is a scalable set of virtualized servers.

To assist you unload what that means, we’re going to concentrate on two of the terms in that definition: virtualized servers and scalability.

The Benefits of Virtualized Servers
Cloud hosting uses the principle of a “virtualized server.” This essentially indicates that you have space on a host server shown other users, but it’s virtualization ways that it runs autonomously from the other accounts on it.

The biggest benefit of virtualization is that it’s flexible. Unlike a devoted server whose resources can not be increased without physically altering its components, a virtualized server can be admitted to a growing number of resources on its host server.

This flexibility lets you start off with a little virtualized instance and slowly increase its power to fulfill your needs. Incremental development like this indicates you’re only paying for what you require. Those with little requirements pay only a small amount. Those with considerable requirements (and its attendant success) pay more.

The Advantages of Scalability
Cloud hosting is all about incremental development and scalability. The versatility of virtualization is one element of that, however the other is being able to include increasingly more servers quickly.

When your network of servers needs to expand, you introduce higher degrees of intricacy. Cloud hosting is constructed to lessen these growing pains by providing tools to handle the most complicated tasks of including more resources to your network, consisting of duplicating existing servers and managing the networking between them.

For proof of how scalable cloud hosting is, look at the size of business utilizing it. Everybody from sole owner app developers to internet leviathans like Netflix ® utilize cloud hosting– so, your organisation could be an excellent suitable for it as well.

Cloud Hosting Caveats
Cloud hosting is definitely the most cost effective method to handle server spaces since you’re spending for only what you require. It lets you take many small actions toward growth instead of gigantic leaps, waiting on your requirements to catch up to your capability.

But as absolutely incredible as cloud hosting is, there are still a couple of cautions with it:

Cloud hosting still needs a great deal of proficiency. Platforms like these are generally maintained by seasoned administrators.
Cloud hosting is overkill for most simple websites
Only companies that have an eye on growth take advantage of cloud hosting’s flexibility and scalability.

10 Tips Prior To You Purchase a Domain Name

One of the most important choices in establishing an online existence is selecting a domain name. Here are 10 pointers to help you make a great domain name purchase.

1. Do your homework
A little bit of research can go a long way when purchasing a domain. Inspect and discover comparable websites out your competitors’ domain using a website like Compete.com. Search available domains by keyword or domain name utilizing Media Temple’s domain search tool.

purchase a domain
Use “Best Web Hosting Company in South Africa? Web Hosting Review” to see when a domain was last sold, for just how much, and the web hosting broker. A popular domain may have more public resales. You can browse by keyword, which assists provide the appeal of certain words in domain.

2. Buy domains that are easy to type and keep in mind
Even if you intend on optimizing the site for search engines, you still want a domain name that people can remember and type. Avoid odd spellings of words, numerous hyphens or other characters, numbers etc. Anybody hearing your name should understand how to type it without you having to say things such as “the number 4” and “dash-dash.”.

You should also prevent words that have more than one spelling if your visitors are likely to be puzzled and mistype the name. Alternately, you can purchase both versions of the name and direct visitors from the one you like less to the preferred name.

3. Prevent slang terms.
Try to prevent slang terms and rather pick a name that will still be meaningful in ten years. This will also assist your name be understood and remembered by non-native speakers. Whether or not you intend to do company globally, this can help with your local audience also.

4. Purchase a domain that’s much shorter instead of longer.
The longer your domain is, the more difficult it is for people to bear in mind it and the more possibility you have of someone misspelling among the words. Many great single word domain are long gone, however you can still prevent long domain by getting a little creative. Attempt including an adjective or verb in front of it and seeing if those variations are available if you have a single word you really like that is not offered. Consider your domain as part of your brand, and make certain it matches how you desire individuals to think about you.

5. Stick with.com if you can.
Most people assume a domain name ends in.com so if you purchase a domain name with one of the other extensions (. Don’t immediately assume you ought to only purchase domains with.com. Many websites have actually done quite well with other extensions.

6. Don’t buy trademarked domains.
If your function in purchasing a trademarked term as a domain is to attempt to puzzle individuals, you’re opening yourself up to having actually a problem submitted against you and needing to quit the domain. Even if you’re not trying to produce confusion, you’re most likely to deal with some legal obstacles by buying trademarked terms in your domain. To be safe, you can search for U.S. hallmarks at www.uspto.gov and ensure nobody owns a trademark on the name you are thinking about.

7. Don’t buy a domain name that’s too similar to an existing website.
Even if the term isn’t trademarked, do not purchase domains that are simply a variation of another domain name. Alternately, you may consider purchasing these variations yourself and set them up so that if somebody types one of the variations, they are rerouted to your main site.

8. Hyphens are a mixed bag.
Using hyphens to different words in a domain name makes it much easier to check out and makes it somewhat much easier for search engines to acknowledge the specific words. However, individuals often forget about the hyphens when they type domain names. If you do use hyphens in your name, don’t buy a domain with more than three hyphens. It’s simply too messy.

9. Prevent numbers.
If you want a number in your domain name due to the fact that there’s a number in your business name, purchase both versions (digit and word) and redirect one to the other. Be specifically careful about utilizing the number “0” in a domain name as people may see it as the letter “O.”.

10. Check accessibility on social media sites.
When you have a name selected, go see if that word or expression is readily available on social media sites like YouTube, Twitter, Facebook, Instagram, Pinterest, Google+, and Tumblr. Even if you don’t intend on using social media immediately, you’ll wish to have the option when you’re ready, and it’s simplest if you can use the exact same phrase on each site.

See: Web Hosting Prices

Website Design

How Well Is Your Website Doing – Statistics

These days, many web facilitating organizations offer free instruments for breaking down web traffic measurements. A portion of these apparatuses are AWStats and Webalizer. The information delivered can be extremely valuable to enable you to find the successful and incapable zones of your website.

A standout amongst the most critical information revealed by the details programs is the quantity of extraordinary guests to your website. With AWStats and Webalizer, the information is displayed on a day by day, week by week and month to month premise. By review it you will have the capacity to gauge your website’s exercises.

Be that as it may, the information about one of a kind guests alone isn’t sufficient to decide how well your website is getting along. You should likewise distinguish the conduct of your guests to quantify all the more precisely the viability of your site. As a standout amongst the most well known web traffic investigation apparatuses, AWStats enables you to discover the normal visit span of your website guests.

In the event that there are excesses of brief visits, state under 30s, all things considered, there is a fundamental issue. At that point the test is to make sense of what that issue is. It may be the case that your catchphrases focus on the wrong markets or maybe it is on the grounds that your illustrations are befuddling or threatening, making guests exit quickly.

Another essential information is about the most seen web pages. By examining the information you will have the capacity to stick point zones on your website that should be made strides. At that point you can concentrate your advertising endeavors on these pages. For example, you can concentrate on the enhancement of the design of the pages.

The webpage measurable devices additionally uncover section and leave slants on a specific web page. On the off chance that you see there is a huge level of guests left through specific pages you should nearly inspect that pages to recognize what the issue is.

Website design and log examination devices, for example, AWStats and Webalizer, are likewise ready to record top keyphrases which have been in charge of directing people to your webpage. This can enable you to decide the correct watchwords for your new web pages. Moreover, the information are additionally valuable for discovering what your guests really need.

Dissecting the information about the websites which have prevailing with regards to driving guests to your webpage (Site Referrers) can likewise be cultivated with the assistance of web log examination programming. By review the displayed information, for example, you can follow which article catalogs merit your time presenting your next articles.

There are as yet different arrangements of information created by details programs, for example, AWStats or Webalizer. AWStats, for example, additionally gives reports about the Operating Systems and Browsers that are for the most part utilized by your site guests, including where they originate from. The information about nations is valuable to decide if you have to interpret your website or not.

In the event that you utilize a different space facilitating, the web traffic examination devices, for example, AWStats or Webalizer, will give the insights of every one of your websites. With these instruments you can discover how well every one of your websites has performed. Some dependable facilitating suppliers today additionally offer free apparatuses that can enable you to gauge your website’s exercises. For example, the ones that I use likewise give data about the last 300 guests who went to my site in subtleties.

By and by, web log investigation programming, for example, Webalizer or AWStats, is valuable to enable you to make sense of how well or how ineffectively your website is functioning for your guests. After you have examined your guest insights, simply apply the outcomes to your online business.

Website Design Companies in South Africa

Top Benefits Of A Professional Web Design

An expert web design is basic to web achievement. This is particularly valid for organizations. While there are numerous product projects, instructional exercises, and do-it-without anyone else’s help websites accessible over the web, nothing can contrast with an expert web design, for such a significant number of various reasons. Here, we will demonstrate to you the main four advantages of an expert web design and why no business should take a risk on anything besides polished methodology.

Advantage #1 – First Impressions DO Count

Definitely, you recollect your mom letting you know, the early introduction is all you get throughout everyday life. This still remains constant throughout everyday life and on the web. Your website is your entrance to a universe of clients and your client’s entrance to you. You have close to six seconds, that is correct six (6) seconds, to catch a potential client’s eye. In the event that your website isn’t proficient designed in an engaging nature with simple route, new substance, and credibility, you will have lost them in a split second.

Advantage #2 – More Sales = Greater Profit

It is amazingly, one more demonstrated reality that the correct design will expand your deals. On the off chance that you are new to website design and neglect to incorporate the major viewpoints in your website, there is an awesome shot that your deals and benefit will endure accordingly. With expert web design, the designers, venture chiefs, and any individual that works with the company knows exactly what it takes to make a beneficial website, which will build deals, and eventually your benefit.

Advantage #3 – Product Highlights

Regardless of in the event that you offer 1 item or 5,000 items, an expert web designer will know exactly what it takes to feature the correct items. They have a smart thought of your focused on group of onlookers, what they are searching for, and how to appropriately feature items for expanded deals. Indistinguishable applies with administrations from well. It is important to demonstrate the best of what you bring to the table to change over guests to paying clients.

Advantage #4 – Unique

Maybe a standout amongst other things about an expert web design is the way that your website will be yours and just yours. There won’t be another website on the web that resembles yours. When you utilize templates found on the web or WYSIWYG (What You See Is What You Get) editors, there is a decent shot that many different webmasters, much the same as you, have the equivalent correct template. Potential clients need to see something new, new, and special. They unquestionably would prefer not to see a similar website again and again.

There you have it the main four advantages of an expert web design. There are such a large number of more advantages, yet the over four are the best reasons why you ought to pick an expert website design durban.

Website Design

Tips For Working With A Web Design Company in South Africa

When a web design agency gets a job from a client that they have never dealt with before, they go through a very specific process in order to fully satisfy the client. If you are thinking about starting a web design agency and you want to offer your services, your main focus will be on gaining a solid reputation and maintaining it. So, follow the steps that hundreds of agencies have followed in the past in order to provide your clients with exactly what they expect and need.

The first important thing is to establish exactly what you will do and what you won’t do. When clients go to web design agencies, they usually expect to be presented with a fully functional website. But many design agencies don’t offer coding services, and simply offer design. This has led to many conflicts in the past, and it is a good idea to make it clear what you are going to give them when you’re done working. It may even be a good idea to draw up a legal contract that you can use for all your clients and change small details within.

After you’ve established what you can and can’t do, you’ll start to gather information about the project that they need to be done. Different objectives for the website should change the design considerably, so make sure to ask them all the important questions before you get started. Around this time, you should also get a feel for how hands-on the client is (IE, whether they will want you to present them with options the entire time, or whether they want you to take charge of the whole thing).

Now you should have all of the information that you need to get started and build them a killer website. While you add every feature of the site, you’ll probably have several different ideas that can’t all fit together. One good approach is to create all of these ideas as mockups and show them to the client before you do any more work. Have the client pick one to build on, and work from there. That way if they’re dissatisfied with the final product, it isn’t your fault, and they can’t ask you to rework the whole thing for free. Just make sure that you cover all your bases and act professionally when dealing with clients, and you’ll have a successful design agency soon enough.

View Website Design Companies by Main Areas:

Web Design Sandton
Web Design Cape Town
Web Design Pretoria
Web Design Durban
Web Design Bloemfontein

A professional web design is essential to internet success. This is especially true for businesses. While there are many software programs, tutorials, and do-it-yourself websites available across the internet, nothing can compare to a professional web design, for so many different reasons. Here, we are going to show you the top four benefits of a professional web design and why no business should take a chance on anything but professionalism.

Benefit #1 – First Impressions DO Count

Surely, you remember your mother telling you, the first impression is all you get in life. This still holds true in life and on the internet. Your website is your access to a world of customers and your customer’s access to you. It is a proven fact that you have no more than six seconds, that is right six (6) seconds, to grab a potential customer’s attention. If your website is not professional designed in an appealing nature with easy navigation, fresh content, and believability, you will have lost them almost instantly.

Benefit #2 – More Sales = Greater Profit

It is yet another proven fact that the right design will increase your sales. If you are new to website design and fail to include the fundamental aspects in your website, there is a great chance that your sales and profit will suffer as a result. With professional web design, the designers, project managers, and any person that works with the company knows just what it takes to create a profitable website, which will increase sales, and ultimately your profit.

Benefit #3 – Product Highlights

No matter if you offer 1 product or 5,000 products, a professional web designer will know just what it takes to highlight the right products. They have a good idea of your targeted audience, what they are looking for, and how to properly highlight products for increased sales. The same applies with services as well. It is necessary to show the best of what you have to offer in order to convert visitors to paying customers.

Benefit #4 – Unique

Perhaps one of the best things about a professional web design is the fact that your website will be yours and only yours. There will not be another website on the internet that looks like yours. When you use templates found on the internet or WYSIWYG (What You See Is What You Get) editors, there is a good chance that hundreds of other webmasters, just like you, have the same exact template. Potential customers want to see something new, fresh, and unique. They definitely do not want to see the same website over and over again.

There you have it the top four benefits of a professional web design. There are so many more benefits, but the above four are the top reasons why you should be choosing a professional design company.

Website Design Companies in South Africa:

https://advertisingsolutions.co.za/website-design-company-empangeni/
https://advertisingsolutions.co.za/website-design-company-grahamstown/
https://advertisingsolutions.co.za/website-design-company-hopefield/
https://advertisingsolutions.co.za/website-design-company-jagersfontein/
https://advertisingsolutions.co.za/website-design-company-kimberley/
https://advertisingsolutions.co.za/website-design-company-king-williams-town/
https://advertisingsolutions.co.za/website-design-company-klerksdorp/
https://advertisingsolutions.co.za/website-design-company-kroonstad/
https://advertisingsolutions.co.za/website-design-company-kuruman/
https://advertisingsolutions.co.za/website-design-company-ladysmith/
https://advertisingsolutions.co.za/website-design-company-mahikeng-mafikeng/
https://advertisingsolutions.co.za/website-design-company-mmabatho/
https://advertisingsolutions.co.za/website-design-company-mthatha/
https://advertisingsolutions.co.za/website-design-company-musina/
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https://advertisingsolutions.co.za/website-design-company-paarl/
https://advertisingsolutions.co.za/website-design-company-parys/
https://advertisingsolutions.co.za/website-design-company-phalaborwa/
https://advertisingsolutions.co.za/website-design-company-pinetown/
https://advertisingsolutions.co.za/website-design-company-polokwane/
https://advertisingsolutions.co.za/website-design-company-port-nolloth/
https://advertisingsolutions.co.za/website-design-company-potchefstroom/
https://advertisingsolutions.co.za/website-design-company-queenstown/
https://advertisingsolutions.co.za/website-design-company-randfontein/
https://advertisingsolutions.co.za/website-design-company-rustenburg/
https://advertisingsolutions.co.za/website-design-company-sasolburg/
https://advertisingsolutions.co.za/website-design-company-secunda/
https://advertisingsolutions.co.za/website-design-company-seshego/
https://advertisingsolutions.co.za/website-design-company-sibasa/
https://advertisingsolutions.co.za/website-design-company-simons-town/
https://advertisingsolutions.co.za/website-design-company-soweto/
https://advertisingsolutions.co.za/website-design-company-swellendam/
https://advertisingsolutions.co.za/website-design-company-thabazimbi/
https://advertisingsolutions.co.za/website-design-company-uitenhage/
https://advertisingsolutions.co.za/website-design-company-ulundi/
https://advertisingsolutions.co.za/website-design-company-umlazi/
https://advertisingsolutions.co.za/website-design-company-vanderbijlpark/
https://advertisingsolutions.co.za/website-design-company-vereeniging/
https://advertisingsolutions.co.za/website-design-company-welkom/
https://advertisingsolutions.co.za/website-design-company-zwelitsha/

Copywriting

The difference between writing copy for users and writing copy for search engines

You want to be a writer?  Not sure which path to go! If you are an effective communicator then Bam! You can be a great writer. Do you have the ability to bring ideas to reality?  Perhaps you want to be a part of a marketing group and reach a target audience promoting services and products.
It’s all easy to say you love being creative you love writing, but do you know the difference between copy writing for users and copy writing for search engines.  Are you more suited for SEO writing or copywriting jobs? There is a difference.

SEO writing

SEO writing is writing with specific keywords and using them in a way to increase your visibility in the search engines like google, Bing and Yahoo.

In writing for search engines, you need to know the importance of tailoring the wording to include the particular keywords while ensuring to keep the word count within a certain range.

Google and the other search engines are able to recognize that the information is relevant to the users.
When you are an SEO writer it’s important to consult with a marketer who has researched the search terms around that particular product.

This will allow for a high placement in the rankings and allows people to see the type of topics you are happy to cover.

If things like digital marketer and search marketer appear in the popular terms then you can decide to write an article on the differences between the two. This will allow both search relations to strengthen the search engine to supply the relevant information to the users creating a high ranking.

There are many places where SEO writing appears such as blogs, social media posts, web page content, copywriting jobs and videos.

Copy writing for the users

Copywriting can be content that can help to sell your product and services. Other copywriting for the likes of blog writing are more used for giving information to users. Copywriting is used like a sales tactic that grasps the emotions and main points.

The theme music for an ad that stays in your head all day is an example of copywriting designed to grab you.

Good copywriting means get to know your audience and write specific to their wants, needs and age group. Copy writing is more direct with engaging headings and simple descriptions.
SEO writing is designed to grasp the search engines where as copywriting for users is writing pieces that are relevant and grab the attention of the consumers.
You will see copywriting in emails, PPC advertisements, internet advertisements, headlines and taglines, web page content, billboards brochures, sales letters and television commercials.

Whichever type of writing from the two you decide to go for it’s still vital to have the skills and knowledge for both. Believe it or not sometimes the two types of writing can be used together. They work well independently but can be swirled in with each other as well.

 

Website Design & SEO

Web Design and Search Engine Optimization myths on the internet

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

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Keep Visitors on Your Website

How To Keep Visitors On Your Website

A lot of successful monthly website design companies depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because of the more often they return to a site, the more trust they have on that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors to your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a Blog

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with the latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real-life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes, and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

Read more about ways to avoid business failure.

6) Convincing products

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Keep Visitors on Your WebsiteAlso, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay for a custom web design. Eliminate any chances of that to maximize your profits!

website design

Excellent Web Design Advice

Is it true that you are one of those individuals who might love to have your very own or business site, yet feel you can’t manage the cost of it? In this article, I disclose about how to acquire a quality website composition for as little as possible. There are additionally some great site advancement tips.

The most effective method to acquire a site for as little as possible

Many individuals wrongly trust that you need to spend a gigantic measure of cash to acquire a web presence. As I would see it for a fundamental site, you should just hope to pay around R3000, to have a website designed. The measure of rivalry in the website design area implies that there are some awesome arrangements to be found, on the off chance that you will be understanding and to make loads of telephone calls.

To discover these arrangements, my recommendation would be to above all else, look at the closeout site, eBay. I have seen many individuals offering reasonable website composition benefits here. You can likewise attempt web search tools or the Yellow Pages.

Site advancement tips

I am certain that the vast majority who have a site are searching for an expansion in activity to their site or an expansion in their google page rank. All in all the higher the page rank you have, the more guests you are probably going to get.

To expand this page rank it is essential to develop the quantity of in reverse connections your site has. You can do this by messaging different sites ideally in an indistinguishable business area from your own and inquiring as to whether they would trade joins with your site. This, however, can be extremely tedious and on occasion can have a little reward.

I trust an ideal method for advancing your site, which is likewise taken a toll-free, is by composing articles like the one you are perusing here. By presenting these articles to article sites, different website admins are then ready to utilize your article on their site, therefore giving you an additional connection. This is on account of you can include your data and web address in the creator bio at the base of the page. You likewise acquire a restricted in reverse connection from the article site which acknowledged the article.

You may likewise need to consider Google AdWords. This is a type of pay for each snap where you pay to show up on the correct side of the indexed lists in the paid publicizing area of the google web search tool for a particular key expression. Keep in mind forget not to spend more on the publicizing than you are probably going to acquire from the site.

On the off chance that you might want to procure additional cash from your site you might need to consider Google AdSense. This is the place google put promotions on your site. At the point when your guests click on the advertisement, you get paid.