seo for dummies

Search Engine Optimization For Dummies

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website and tweak it using the below tips about search engine optimization for dummies! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain
quality content rather than scintillating graphics. The text on your site must contain the most important keywords
– the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next, we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page. You can easily acquire backlinks from online business directory websites or reach out to key authority sites in your niche and ask for a backlink/guest post.

If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

website design

Excellent Web Design Advice

Is it true that you are one of those individuals who might love to have your very own or business site, yet feel you can’t manage the cost of it? In this article, I disclose about how to acquire a quality website composition for as little as possible. There are additionally some great site advancement tips.

The most effective method to acquire a site for as little as possible

Many individuals wrongly trust that you need to spend a gigantic measure of cash to acquire a web presence. As I would see it for a fundamental site, you should just hope to pay around R3000, to have a website designed. The measure of rivalry in the website design area implies that there are some awesome arrangements to be found, on the off chance that you will be understanding and to make loads of telephone calls.

To discover these arrangements, my recommendation would be to above all else, look at the closeout site, eBay. I have seen many individuals offering reasonable website composition benefits here. You can likewise attempt web search tools or the Yellow Pages.

Site advancement tips

I am certain that the vast majority who have a site are searching for an expansion in activity to their site or an expansion in their google page rank. All in all the higher the page rank you have, the more guests you are probably going to get.

To expand this page rank it is essential to develop the quantity of in reverse connections your site has. You can do this by messaging different sites ideally in an indistinguishable business area from your own and inquiring as to whether they would trade joins with your site. This, however, can be extremely tedious and on occasion can have a little reward.

I trust an ideal method for advancing your site, which is likewise taken a toll-free, is by composing articles like the one you are perusing here. By presenting these articles to article sites, different website admins are then ready to utilize your article on their site, therefore giving you an additional connection. This is on account of you can include your data and web address in the creator bio at the base of the page. You likewise acquire a restricted in reverse connection from the article site which acknowledged the article.

You may likewise need to consider Google AdWords. This is a type of pay for each snap where you pay to show up on the correct side of the indexed lists in the paid publicizing area of the google web search tool for a particular key expression. Keep in mind forget not to spend more on the publicizing than you are probably going to acquire from the site.

On the off chance that you might want to procure additional cash from your site you might need to consider Google AdSense. This is the place google put promotions on your site. At the point when your guests click on the advertisement, you get paid.