Copywriting

The difference between writing copy for users and writing copy for search engines

You want to be a writer?  Not sure which path to go! If you are an effective communicator then Bam! You can be a great writer. Do you have the ability to bring ideas to reality?  Perhaps you want to be a part of a marketing group and reach a target audience promoting services and products.
It’s all easy to say you love being creative you love writing, but do you know the difference between copy writing for users and copy writing for search engines.  Are you more suited for SEO writing or copywriting jobs? There is a difference.

SEO writing

SEO writing is writing with specific keywords and using them in a way to increase your visibility in the search engines like google, Bing and Yahoo.

In writing for search engines, you need to know the importance of tailoring the wording to include the particular keywords while ensuring to keep the word count within a certain range.

Google and the other search engines are able to recognize that the information is relevant to the users.
When you are an SEO writer it’s important to consult with a marketer who has researched the search terms around that particular product.

This will allow for a high placement in the rankings and allows people to see the type of topics you are happy to cover.

If things like digital marketer and search marketer appear in the popular terms then you can decide to write an article on the differences between the two. This will allow both search relations to strengthen the search engine to supply the relevant information to the users creating a high ranking.

There are many places where SEO writing appears such as blogs, social media posts, web page content, copywriting jobs and videos.

Copy writing for the users

Copywriting can be content that can help to sell your product and services. Other copywriting for the likes of blog writing are more used for giving information to users. Copywriting is used like a sales tactic that grasps the emotions and main points.

The theme music for an ad that stays in your head all day is an example of copywriting designed to grab you.

Good copywriting means get to know your audience and write specific to their wants, needs and age group. Copy writing is more direct with engaging headings and simple descriptions.
SEO writing is designed to grasp the search engines where as copywriting for users is writing pieces that are relevant and grab the attention of the consumers.
You will see copywriting in emails, PPC advertisements, internet advertisements, headlines and taglines, web page content, billboards brochures, sales letters and television commercials.

Whichever type of writing from the two you decide to go for it’s still vital to have the skills and knowledge for both. Believe it or not sometimes the two types of writing can be used together. They work well independently but can be swirled in with each other as well.

 

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