Track and trace technology guarantees that brand owners can track their items throughout the supply chain and, to name a few things, protect their shipments against counterfeiting. To do this, item coding and marking is important for supplying traceability info that is displayed on packaging. See: Label tracking systems.
It’s estimated that 64% of all counterfeit products are cost legitimate retail outlets, which counterfeiting is among the fastest growing economic crimes of contemporary times. Devastating health and security dangers, counterfeit products decrease the value of bottom lines and corporate track records, hinder investment, fund terrorism, and cost hundreds of thousands of people their incomes every year.
How do FMCG producers effectively protect their clients and brands? Pyrotec PackVerifi provides a cloud-based brand name protection track and trace service that assists organisations combat product counterfeiting while supporting traceability throughout the supply chain.
Significantly, Pyrotec PackVerifi helps brand name owners and customers to target counterfeiting when and where it takes place. Customers simply use a cellular phone to scan a QR (quick action) code on an item, or they can send an SMS with the code’s matching numbers. Pyrotec PackVerifi software application analyses the credibility of the code and then immediately sends a response back to the customer to verify whether the item is counterfeit. For brand managers, a simple analytics control panel reveals where and when counterfeiting is taking place.
Pyrotec PackVerifi software is easy to integrate into workflows utilizing a safe login, and a safe printer is authorised to access unique QR codes that are then printed onto security labels or straight onto item packaging.
Key features consist of highly-secure automatic code generation that distinctively recognizes each product; real-time client messaging that verifies credibility; real-time analytics that find and recognize counterfeiting activity by utilizing an easily-configured guidelines engine; and an easy-access company portal for brand supervisors, supply chain partners and consumers.
Pyrotec PackVerifi’s service capabilities include item identification and serialisation; item traceability; supply chain presence and monitoring; and an opportunity for direct engagement with customers, supply chain partners, customer clearance representatives and investigators to open covert insights relating to brand understanding, illicit supply chain activities and supply chain efficiency.
To learn about Pyrotec PackVerifi’s low Total Cost of Ownership and how easy it is to present and incorporate, visit www.pyrotec.co.za.