Website Design & SEO

Web Design and Search Engine Optimization myths on the internet

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

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Excellent Web Design Advice

Is it true that you are one of those individuals who might love to have your very own or business site, yet feel you can’t manage the cost of it? In this article, I disclose about how to acquire a quality website composition for as little as possible. There are additionally some great site advancement tips.

The most effective method to acquire a site for as little as possible

Many individuals wrongly trust that you need to spend a gigantic measure of cash to acquire a web presence. As I would see it for a fundamental site, you should just hope to pay around R3000, to have a website designed. The measure of rivalry in the website design area implies that there are some awesome arrangements to be found, on the off chance that you will be understanding and to make loads of telephone calls.

To discover these arrangements, my recommendation would be to above all else, look at the closeout site, eBay. I have seen many individuals offering reasonable website composition benefits here. You can likewise attempt web search tools or the Yellow Pages.

Site advancement tips

I am certain that the vast majority who have a site are searching for an expansion in activity to their site or an expansion in their google page rank. All in all the higher the page rank you have, the more guests you are probably going to get.

To expand this page rank it is essential to develop the quantity of in reverse connections your site has. You can do this by messaging different sites ideally in an indistinguishable business area from your own and inquiring as to whether they would trade joins with your site. This, however, can be extremely tedious and on occasion can have a little reward.

I trust an ideal method for advancing your site, which is likewise taken a toll-free, is by composing articles like the one you are perusing here. By presenting these articles to article sites, different website admins are then ready to utilize your article on their site, therefore giving you an additional connection. This is on account of you can include your data and web address in the creator bio at the base of the page. You likewise acquire a restricted in reverse connection from the article site which acknowledged the article.

You may likewise need to consider Google AdWords. This is a type of pay for each snap where you pay to show up on the correct side of the indexed lists in the paid publicizing area of the google web search tool for a particular key expression. Keep in mind forget not to spend more on the publicizing than you are probably going to acquire from the site.

On the off chance that you might want to procure additional cash from your site you might need to consider Google AdSense. This is the place google put promotions on your site. At the point when your guests click on the advertisement, you get paid.